Yoga industry revenue forecast
The revenue from the yoga industry in the United States was forecasted to reach 11.6 billion dollars in 2020, a 67.5% increase from 2012. (Statista 2016)
Yoga participation is up
Yoga is expected to have 350 million practitioners by the end of this decade. (Allied Market Research September 2022)
Online yoga courses exhibit the highest compound annual growth rate
Allied Market Research forecasts that online yoga courses exhibit the highest compound annual growth rate of 12.3% between 2021-2027 when compared to offline courses and yoga teacher training. (Allied Market Research September 2022)
Yoga consumer spending trends
Understanding yoga consumer spending trends can provide valuable insights into the industry's economic landscape and future potential.
By analyzing these trends, we can better understand the growth areas within the yoga market, shifts in consumer preferences, and the overall financial health of the industry. These three statistics speak to consumer spending trends in the yoga industry:
Average yogi consumer lifetime spend
The average yogi in the United States spends $62,640 over their lifetime on classes, workshops, and accessories. (Eventbrite 2019)
Yoga equipment sales
Yoga equipment sees 154% growth as consumers focus on wellness at home. (Research and Markets 2020)
Private yoga session cost
The average cost for private yoga sessions in the USA is between $70-$90 per session. (Source Thumbtack 2021)
Growth in the number of yoga teachers & schools
The growth and impact of yoga teachers and schools are significant indicators of the yoga industry's expansion. The number of Registered Yoga Teachers and Registered Yoga Schools are up significantly over past years.
There are over 7,000 Registered Yoga Schools (RYS) and 100,000 Registered Yoga Teachers (RYT) as of April 2020 (Yoga Alliance 2020)
Yoga's impact on health
Yoga profoundly impacts overall health. Statistical evidence highlights yoga's physical, mental, and emotional benefits and its positive effect on cellular aging biomarkers.
Yoga's impact on cellular aging
A study of 96 healthy individuals highlighted that yoga and meditation improve the biomarkers of cellular aging and promote cellular longevity through changes in both cardinal and metabotropic biomarkers. (NCBI 2017)
Yoga participation by gender in the United States
Yoga participation in the United States showcases distinct trends when analyzed by gender. Studies reveal that a higher percentage of women engage in yoga compared to men, driven by factors such as flexibility, mental health benefits, and community aspects.
Yoga participation by gender
72% of yoga practitioners in the US are women. (Zippia 2022)
Yogis are practicing yoga more at home
The popularity of at-home yoga has surged in recent years, driven by the convenience and accessibility it offers.
With the rise of online yoga platforms, virtual classes, and on-demand sessions, more people are discovering the benefits of integrating yoga into their daily routines without the need to visit a studio. These statistics underscore the growing preference for at-home yoga practices and its impact on the wellness industry.
Of a poll of 2,000 people in the United States, 67% of respondents practiced yoga at home. (Eventbrite 2019)
Yogis will continue to practice online
A poll of 650+ yogis conducted by Jenni Rawlings & Travis Pollen comprised of yogis of various ages and locations found that 82% of yoga practitioners and 75% of yoga teachers indicated that they would continue practicing yoga online, post-pandemic proving that online yoga is not a fad. (Source Jenni Rawlings Blog)
There are over 100 different types of yoga
Many might be surprised to learn that, according to the American Yoga Association (AARP 2009), there are over 100 different types of yoga.
Some online yoga studios, online yoga teacher training programs, and brands that we write about may offer us a small commission should you decide to make a purchase or signup after reading our content. Thank you for enabling us to exist!
