How To Make Money Teaching Yoga Online (Really) + Secrets To Yoga Teachers Success

Hey yogi, thanks for popping by! I see that you're on a money-making mission at this moment in your career?! Or perhaps you're planning ahead to get yourself set up for success after you've achieved your certification? Let me help you learn how to make money teaching yoga.

I specialize in writing about online yoga teacher training, and the online yoga industry in general. I consider myself to be a bit of an expert on this topic, if I do say so myself!

If you've been wondering how to make money teaching yoga online, this is for you. I'm not holding back on sharing any ideas that I see big money-making potential in for yoga teachers that the other articles might miss or not fully explain.

I work with many of modern-day yoga's most successful ‘yogipreneurs' and I love studying their blueprints and tracking their upward trajectories.

In this article, I include some of their tips, tricks, and insider info so you (yes you) can make money teaching yoga online too.

While it is important to love what you do, it is also nice to be able to make a whole lotta money at it! And guess what, that is totally possible as a yoga instructor.

For you yoga instructors who are wondering how to create huge financial success for yourself teaching yoga online, let's get right to it.


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How to make money as a yoga instructor online – like 6 figures+

Some of my favorite Instagram yogis, like Chelsea Williams and Hannah Barrett weren't born yogalebrities, but they are now.

Growing their followings and creating communities have turned them into successful entrepreneurs who have launched digital products and created their own apps, online yoga courses, e-books, and brand ambassador partnerships.

They have figured out how to make money as a yoga instructor. You can do that too.

6 ways you can make serious money teaching yoga online

Ways that yoga teachers can money from a social media following infographic. 1 brand endorsements or partnerships 2. Creating e-books or apps 3. Creating online courses and trainings 4. Establishing affiliate partnerships for products outside the yoga spectrum 5. promoting your in-person retreats and trainings to your followers 6. Participating in challenges to connected with other influencers audiences
  1. Brand endorsements or partnerships.
  2. Creating e-books and/or apps.
  3. Creating online courses.
  4. Creating affiliate partnerships for products outside of the yoga spectrum that your community might be interested in.
  5. Promoting your in-person trainings and retreats to your followers.
  6. Participating in challenges to connect with other influencers audiences.

What does this all add up to? Serious cash. Following these paths is how you can be on your way to making 6 figures as a yoga teacher.

So yes, yoga teachers who are teaching online can definitely make money, and in some cases, a lot of it. Making a living as a yoga teacher is totally doable.

This success does not happen overnight, let's be real. But there are numerous yogipreneurs that I know of who have become extremely successful by leveraging social media and creating communities and followings.

So how does this affect you as an aspiring yoga teacher?

Technology and social media have created an awesome opportunity for you to do what you love, have the ultimate location independence, and make great money as a yoga instructor.

With the right mix of creativity and dedication, there are countless streams of income available for yoga teachers to tap into now.

Will it require ambition? Absolutely. But that is part of the fun of it. Being self-made is extremely rewarding.

Even the generation of yogis who were operating multi-location successful in-person yoga studios and conducting yoga teacher trainings long before anyone was shopping on Amazon have taken their yoga businesses online.

Learn more about why you need a website as a yoga teacher and how to set it up.

How to make money teaching yoga on YouTube

YouTube video

YouTube is an entirely different income stream that some yogipreneurs focus on, and some don't. Monetizing a YouTube channel will require that, first and foremost, the you meet minimum thresholds for videos viewed.

So, what does meeting YouTube's threshold requirements mean? It means that in order to apply for the YouTube Partner Program to monetize your YouTube channel you need to have people watching your videos. You need to qualify for it. And YouTube, of course, tracks all of this!

Many creators will be happy to know that in June of 2023, YouTube updated their Partner Program requirements, making it much easier for creators in the United States, United Kingdom, Taiwan, Canada, and South Korea to qualify. By the way, the YPP only exists in certain countries.

YouTube Partner Program application requirements

To qualify for the YouTube partner program you'll need 1,000 subscribers and 3 public uploads in the last 90 days. And either 4K valid public watch hours in the last 12 months OR 10M public Shorts views in the last 90 days.

Once creators have met the requirements on YouTube and applied to the program, they can then start monetizing their channel via ads. Ad revenue can amount to a nice chunk of change each month, but it's still not going to amount to what yoga teachers make on courses. Trust me.

And of course, most yogis who have created success on YouTube go on to then create their own digital products. For example, Yoga With Adrienne, who is perhaps YouTube's most-known yogi, now sells her own yoga courses on her website as well as subscriptions to her own private online yoga studio.

Online yoga courses, once perfected, can be one way to make passive income as a yoga teacher.

What is influencer marketing?

Seven channels for influencer marketing for yoga teachers:
1. TikTok
2. Instagram
3. YouTube
4. Facebook
5. Snapchat
6. Twitter
7. Blogging

Influencer marketing has become a huge industry as brands have come to realize that influencers play a pivotal role in buying decisions made by consumers.

You may well already know that most product recommendations you see being made by your favorite yogis on social media are paid promotional posts.

Consumers tend to trust influencers' product recommendations, and the ROI (return on investment) is high for brands that are working with influencers.

One of the most important metrics that brands are looking at when considering partnering with an influencer is engagement. It's not enough to simply have a bunch of followers because followers can be bought (yes, really).

If influencer marketing is an income stream you hope to monetize for yourself, you'll want to create content that your audience engages with in the form of leaving comments on your content. And you'll want to interact/reply to those comments in the post threads. You could also consider using something like Sprout Metrics to track your performance and metrics.

Typically influencers are paid on a per-post basis, but I have noticed that some of my favorite yogis that I follow have established such strong brand relationships that the brands use their user-generated content for the brand's social media ads. In such cases, these yogis make way more money from those brands than a simple pay-per-post agreement. Make sense?

There are agencies that you can partner with to represent you as an influencer that can help you get more partnerships. But if and when possible, I think that it's always most ideal to work directly with brands.

If you have a decent social media following (in the low thousands at minimum), why not be bold and reach out to some of your favorite niche yoga brands yourself?

You've got nothing to lose. Craft an amazing email and pitch yourself. You never know until you try!

Different channels for influencer marketing:

  • TikTok
  • Instagram
  • YouTube
  • Facebook
  • Snapchat
  • Twitter
  • Blogging

Proof that you can make money teaching yoga online

Yes, you can make a living as a yoga instructor teaching yoga online, and in fact, there has never been a better time to do so. The entire global population is investing in their health and wellness, which means they are investing in yoga. The yoga statistics don't lie!

5 facts that prove that yoga teachers make money infographic

Yoga teachers are in-demand

Per The Good Body's article on the topic of the popularity of yoga, there is no reason to believe that people taking a vested interest in yoga is a fad. It definitely is not.

With 300 million yoga practitioners around the globe – most of them will need a yoga teacher.

Three names in yoga that you're probably familiar with who are making their living as yoga teachers

Paul Grilley, Baron Baptiste, and Mark Stephens are just three names in modern yoga who have gone digital.

We are evolving in how we learn, study, and consume information. This is partly out of necessity and partly out of practicality.

How much do yoga instructors make per hour?

Most in-studio yoga teachers make between $15-$20 per hour to teach an entire classroom full of students, and they more than likely don't work full-time. A yogi who launches their own online studio is estimated to make an average of $4,200 per month starting out, according to Uscreen.

So while teaching in a studio making $15-$20 per-class teaching is certainly a great way to gain valuable teaching experience, it is certainly not at the high end of the pay scale in the yoga industry.

Takeaway on how to make money teaching yoga online

I hope that this has ignited a spark inside of you about how to make money teaching yoga online, and you are feeling more motivated than ever to begin your yoga teaching journey or continue on your path of success with excitement!

FAQ about making money as a yoga teacher

Can you make a living teaching yoga online?

Yes, you can make a great living teaching yoga online. Here are a few ways online yoga instructors make serious money: 1. Launching their own online subscription-based yoga membership 2. Creating digital courses 3. Creating online yoga teacher training certification courses.

Do I need a website as a yoga teacher?

Yes, in today's world, every yoga teacher must have a website. This website can be used to showcase your experience and attract not just local yoga student clients but also corporate clients that may be looking to hire yoga teachers to speak at their wellness events or teach at their headquarters.

Some online yoga studios, online yoga teacher training programs, and brands that we write about may offer us a small commission should you decide to make a purchase or signup after reading our content. Thank you for enabling us to exist!

Heather
Heather

Heather is a Certified Yoga Teacher the visionary behind The Yogatique, her passion project. She created The Yogatique to help yogis & other growth-oriented individuals discover premium high quality trainings and classes in the yoga & wellness space. Heather is a RYT-200 and a practicing yogi of more than 15 years. She is also a global citizen who has been living abroad for 10 years. Her passions include health & fitness, studying healthspan & longevity, exploring the road less traveled, & SEO. Heather can be reached at heatherj@theyogatique.com, or you can connect with Heather on LinkedIn.

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