Alo Moves has taken center stage in the online yoga and fitness app arena, while the Alo Yoga apparel brand has a celebrity clientele rocking its designs that every fashion designer dreams of.
The Alo Yoga company has upped the ante and raised the barre (pun intended) in the online fitness space by creating a subscription-based yoga platform that people actually use, love, and get real results from, and all at a very reasonable cost.
As an 8-year-plus Alo Moves member myself, in this article, I'm sharing some things with you that you may not know about the exemplary Alo Yoga brand.
Did you know that behind all of the awesome advertising and celebrity ambassadors, the Alo Yoga company is a mission-driven brand with mindfulness leading the decision-making process in everything from new product development to yoga video production?
Well, it’s true. The Alo Yoga brand, which owns Alo Moves, is committed to sustainability, ethical practices, and creating a work environment where their employees all around the globe are supported.
How does Alo succeed at being an ethical corporation? By hiring third parties to oversee the exact processes where many other big companies fail at ethicality.
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Overseeing Alo Yoga's Ethics
WRAP is the independent watchdog company that Alo uses to ensure ethical practices at their manufacturing facilities. So what exactly does that mean, and what does WRAP do?
WRAP oversees the production facilities in Alo Yoga's overseas operations to ensure employees work in sweatshop-free environments. The Alo brand is committed to meeting WRAP’s expectations for fair pay, standard working hours, and clean, safe working conditions.
Alo Yoga's Environmental Protection Pledge
Alo’s headquarters in Los Angeles are completely solar-powered, and the company has taken many other initiatives to reduce its carbon footprint. Initiatives include recycling programs and solar power stations on-site for electric cars.
ALO stands for Air, Land, Ocean…
Alo Yoga's Education Initiative
At Alo, they believe that mindfulness practices and yoga can begin at any age. Alo Gives is an awesome program that provides free online yoga videos for kids to get those mindfulness habits started young!
The concept is to have quick and simple mindfulness and yoga videos introduced into classrooms so that kids can begin developing skills such as breathwork and being in the present at a very young age.
5 things you don't know about the Alo company but should
1. Alo Moves is not just yoga
Alo Moves also offers the following types of online classes:
- Barre
- Breathwork
- Core
- HIIT
- Meditation
- Mindfulness
- Personal development
- Pilates
- Sound baths
- Strength
- Stretching
- Yoga nidra
- Yoga pose skill building
- Yoga teacher resources
2. Alo Moves is great for beginners
Alo offers several series and online yoga classes specifically for beginner yogis. Alo Moves has also created a comprehensive video series featuring Sri Dharma Mittra that includes video tutorials defining and demonstrating 36 yoga postures. This is a great beginner's resource!
3. Alo Moves has an app available for both iOS & Android devices where you can download classes
Using the app, you can download your favorite workouts and take them anywhere and everywhere – even where you don’t have internet.
4. Alo Yoga offers community events held online and at locations throughout the United States
Flow with your favorite Alo instructors online or in person at an Alo Yoga community event.
You just need to look at the upcoming calendar, find an event near you, and RSVP in advance. Then, you can attend one of Alo's fun events led by wellness experts from all over the world. I'm going to check the calendar now!
5. Alo Yoga is owned by two best friends
Alo Yoga was founded by Danny Harris and Marco DeGeorge in 2007. Harris and DeGeorge are the owners of the Alo brand and best friends. Alo Yoga is a privately held company operating under the parent company, Color Image Apparel Inc.
So that's a wrap on 5 things about the Alo Company that you didn't know but do now. Time to shop some Alo, right?!
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